User Generated content in Advertising: Copyright, Challenges and Opportunities
This article has been written by Ms. Harshitha Reddy Vanga, a 3rd year student of M.S. Ramaiah College of Law, Bangalore. ABSTRACT User-generated content (UGC) has become a prominent and influential part of modern advertising. While it offers a unique and authentic way to engage with consumers, it also brings forth a multitude of copyright…
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