Articles

December 14, 2023

Licensing celebrities for Ad Campaigns: Copyright and implications
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This article has been written by Ms. Harshitha Reddy Vanga, a 3rd year student of M.S. Ramaiah College of Law, Bangalore.                                                       ABSTRACT This article delves into the intricate landscape of licensing celebrities for advertising campaigns and the consequential copyright implications. In an era where celebrity endorsements wield significant influence in marketing, understanding the legal intricacies…

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Intellectual Property and its significance
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This article has been written by Mr. Devansh Singh Yadav, a 1st year student of LLOYD LAW COLLEGE, Noida.   Intellectual Property (IP) refers to creations of the mind for which exclusive rights are recognized. Under intellectual property law, owners are granted certain exclusive rights to a variety of intangible assets. These assets can be…

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