Articles

December 22, 2023

The role of Trademarks in Franchising in India

  Abstract This comprehensive exploration delves into the symbiotic relationship between trademarks and franchises, elucidating their pivotal roles in fostering business growth. The evolving landscape of trademark recognition in India, especially since the Trade Marks Act of 1999, is discussed, emphasizing the transformative concept of “permitted use.” The significance of trademark registration is underscored, particularly…

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