This article has been written by Ms. Nobonita Deb, a 3rd year student of Arun Kumar Chanda Law College, Silchar. Abstract This article focuses on the relationship between intellectual property rights (IPR) and direct-to-consumer (DTC) advertising in India. The emergence of digital marketing has made direct-to-consumer (DTC) advertisements a potent tool for businesses to communicate with…
View detailsThis article has been written by Ms. Nobonita Deb, a 3rd year student of Arun Kumar Chanda Law College, Silchar. Abstract: Counterfeiting poses a significant threat to the pharmaceutical industry, jeopardizing patient safety, eroding brand reputation, and undermining the financial integrity of pharmaceutical companies. This article explores the important relationship between counterfeiting and Intellectual Property…
View detailsThis article has been written by Ms. Nobonita Deb, a 3rd year student of Arun Kumar Chanda Law College, Silchar. Abstract: Intangible assets like intellectual property (IP) are very important to the pharmaceutical business, especially when it comes to branding. In the pharmaceutical sector, branding is essential since a strong brand identity may increase sales…
View detailsThis article has been composed by Mr. Saurabh Mani Tripathi a 1st year student of Lloyd Law College Greater Noida Uttar Pradesh. Abstract – Intellectual property rights (IPR) form an important component for unlocking sustainable innovation. Research highlights both the positive role of IPR in incentivizing sustainable innovation and the negatives, such as delaying diffusion.…
View detailsTHIS ARTICLE HAS BEEN WRITTEN BY MS. KEERTHI BAJJURI, A 4TH YEAR STUDENT OF RV INSTITUTE OF LEGAL STUDIES, BENGALURU. INTRODUCTION In order to catch the attention of the buyers, an article must be visually attractive. Visual attraction enhances the marketability of the articles. In order to be protected, the design of an article…
View detailsThis article was written by VARSHINI R.A. a 2nd year law student at Ramaiah College of Law, Bangalore. ABSTRACT The contribution of SMEs to the Indian economy has drastically increased in the last 15 years. The steady boom is credited to the schemes and policies implemented by the government to encourage and support entrepreneurs.…
View detailsThis article was written by VARSHINI R.A. a 2nd year law student at Ramaiah College of Law, Bangalore. ABSTRACT India, a tapestry of rich heritage and diverse culture, is home to a multitude of artistic creations envied by the world. Due to the extraordinary skill and talent portrayed in each piece of art, demand for…
View detailsThis article was written by VARSHINI R.A. a 2nd year law student at Ramaiah College of Law, Bangalore ABSTRACT The fast-growing popularity of defensive publishing has forced IP enthusiasts to examine this grey area in depth. One is left to wonder if this technique used by many companies, would replace the need to obtain…
View detailsWhatsApp us
