Introduction It is unimaginable in this day and age for any business to sustain itself without advertising. Rapid progress of technology coupled with cutthroat competition means that businesses are willing to go at any lengths to meet their sales target & to expand their business by advertising through all feasible mediums. Businesses are willing to…
Market competition is making brands go creative with ways they can better sell their product. Advertisements have become an essential aspect of running a business today. One such advertisement technique which has become common now is the art of comparative advertisement. This involves comparing one’s products or services rendered with that of another company’s products…
In East Asian and South Asian dramas especially harassment and abusive behaviour are shown synonymous with being romantic. Deep trauma in the male leads life is justified by the media’s method of representation which formalises the perpetrator as a deeply troubled individual with a dark past who is then separated from the general public, thereby…
Its 11.30 pm on a Tuesday Night. As usual I am working after my kids have slept. Listening to some music starting with my usual playlist and now hopping back to the BackStreet Boys. Listening to one of my all time favourite Boy Band brought back some lovely days of my teenage days. I love…
INTRODUCTION: Dowry, or Dahej, is one of the deep-rooted societal evils this is growing at an exceptional fee in present day culture. While it’s miles plain that current people criticize it, the exercise differs in keeping with the area, caste, and faith. This evil is silently claiming the lives of harmless married ladies, from turning…
Indu Malhotra is a retired judge and senior counsel of the Supreme Court of India. She was the second woman to be designated as Senior Advocate by the Supreme Court. She also authored the third edition of The Law and Practice of Arbitration and Conciliation (2014). The Apex court of India in a majority of…
Today one is so conscious about the way they look. People spend millions of dollars on the surgeries. Not only they are looted financially but also health wise. While getting surgeries one doesn’t care about their health, recently a man in UK had so many surgeries to look like his favourite boy band. Oli London,…
“The real fact of the matter is that nobody reads ads. People read what interests them, and sometimes it’s an ad.” – Howard Advertising, the techniques and practices used to bring products, services, opinions, or causes to public notice for the purpose of persuading the public to respond in a certain way toward what is advertised.…
VT is that the prefix used for all airliners happiness to Asian nation. VT is a prefix issued to India pre 1928 once it had been a British colony by the International Civil Aviation Organisation (ICAO) chargeable for code allocation. In 1928 the VTA code was modified to VT -XXX when new codes were issued.…
A succinct summary of the facts. After seeing Defendant’s advertising claiming that its product might prevent influenza, Plaintiff purchased a Carbolic Smoke Ball and followed the manufacturer’s instructions from November 20, 1891, until January 17, 1892, when she became ill with the flu. Plaintiff filed an action to collect the 100 pounds, which the Court…
