In the year 2012, two documentaries simultaneously went viral in China and India. In China a documentary on pollution and environment by a Chinese journalist called ‘Under the Dome’ received two hundred million views within 48 hours. On March 4, ‘India’s Daughter’, a documentary on the Nirbhaya rape incident shook the country and proceeded to…
It is an impersonal way of popularizing on promoting products, concepts, and ideas etc. Nowadays, advertisement plays virtual role in everyone’s life especially in youngsters. Companies advertise their products to reach out to the consumers. with this they are sensitive the customers especially the youngsters. It is not possible for workers of the company to…
We often refer media as the fourth pillar of democracy. And it is absolutely correct because media act as a watchdog in a democratic country by watching over the actions of other three pillars of democracy (i.e. legislature, executive and judiciary). It protects the public interest in democracy and act as an agent by providing…
Pharmaceuticals play a significant part in the management of sickness and disease in human life, and in this context, medical practitioners are tasked with prescribing the different drugs necessary for various ailments/illnesses in order to treat and cure them appropriately. In this post, we’ll look at how India controls pharmaceutical promotion and marketing to ensure…
