Security Deposit while renting the property

“Service is the Rent we pay for the Privilege of Living on this Earth.” Introduction A security deposit is an amount that a tenant pays to the landlord at the start of the tenancy.                The sum that a tenant gives the landlord as a security deposit is paid at the beginning of the tenancy. It is…

ROLE OF INTELLECTUAL PROPERTY RIGHTS IN MEDIA AND ENTERTAINMENT INDUSTRY

MEANING OF INTELLECTUAL PROPERTY Intellectual property rights are an exclusive right given to the creator over the use of his/her creation. Intellectual property rights are associated with intangible assets owned by a person or company and protected against use without consent. Intellectual property can consist of Patents, Industrial design, Logos, Trademarks, Business or trade names,…

THE CONSUMER BUYING PROCESS

MEANING The consumer buying process or consumer decision making process is the process by which consumers evaluate and identify their needs; analyse to solve these needs and collect information; evaluate alternatives available options and make a purchasing decision and lastly evaluate their purchasing decision post purchase. For example: when we are buying a car, we…