THE CONSUMER BUYING PROCESS

MEANING The consumer buying process or consumer decision making process is the process by which consumers evaluate and identify their needs; analyse to solve these needs and collect information; evaluate alternatives available options and make a purchasing decision and lastly evaluate their purchasing decision post purchase. For example: when we are buying a car, we…

MAXIMUM RETAIL PRICE AND IT’S LAWS IN INDIA

MEANING OF MAXIMUM RETAIL PRICE Maximum Retail Price (MRP) is the highest possible price fixed by the manufacturer that can be charged for a product from a customer. Retailers may choose to sell products at the MRP or for less than the MRP. Under the Consumer Goods (mandatory printing of cost of production and maximum…