E-Commerce and Trademark Challenges in the Indian Retail Sector

This article has been written by Indulekha T M,  5th year student of SDM Law College, Mangalore.  ABSTRACT The Internet is vital for the development of contemporary economies because they are fluid and ever-changing. The Relevance of Intellectual Property Rights in the e-commerce process and its impact across the virtual and physical worlds must thus…

User-Generated Content in Advertising: Copyright Challenges and Opportunities

This article has been written by Ms. Harshitha Reddy Vanga, a 3rd year student of M.S. Ramaiah College of Law, Bangalore.                                                              ABSTRACT User-generated content (UGC) has become a prominent and influential part of modern advertising. While it offers a unique and authentic way to engage with consumers, it also brings forth a multitude of…