Bilateral Trade Agreements and India’s Intellectual Property Rights Protection: Navigating the Challenges and Opportunities

This article has been written by Ms. Saloni Sankhe, a second-year student of SDSM College, Palghar. Abstract: This article explores the intricate relationship between Bilateral Trade Agreements (BTAs) and India’s Intellectual Property Rights (IPR) protection, delving into the challenges and opportunities within this dynamic landscape. The significance of BTAs in fostering international cooperation and economic…

Accessible medicines and the role of the Non Government organisations in IPR

This article has been written by Ms. Aarshiya Punera, a second-year student at Law Centre-II, Faculty of Law, University of Delhi.   ABSTRACT The visible debate around IPR in the Pharmaceutical industries is mainly about finding a balance between rewarding the Intellectual Property owners and securing the larger general interest of society. This article reiterates…

Patents in the Software and AI Tech Industry in India

 Written by Amit Kumar, a Final-Ysear Student of Campus Law Centre, Faculty of Law, Delhi University, Delhi The reports from sources like WIPO and various patent offices suggest, that in the ever-changing realm of artificial intelligence, creativity is reaching unprecedented levels. AI has played a crucial role in advancing technological limits, whether through predictive machine…

Social Media Marketing and IPR Challenges for Pharma

This article has been written by Ms. Aarshiya Punera, a second-year student at Law Centre-II, Faculty of Law, University of Delhi. ABSTRACT  The Internet has more or less become accessible to all. It has penetrated the lowest strata of society completely transforming the way health consultations and feedback happen today. With “E-Pharmacies” becoming the new…

Direct to Consumer Advertising and IPR in India

This article has been written by Ms. Nobonita Deb, a 3rd year student of Arun Kumar Chanda Law College, Silchar.   Topic: Direct-to-Consumer Advertising and IPR in India Abstract This article focuses on the relationship between intellectual property rights (IPR) and direct-to-consumer (DTC) advertising in India. The emergence of digital marketing has made direct-to-consumer (DTC) advertisements…

Direct to Consumer Advertising and IPR in India

This article has been written by Ms. Nobonita Deb, a 3rd year student of Arun Kumar Chanda Law College, Silchar. Abstract This article focuses on the relationship between intellectual property rights (IPR) and direct-to-consumer (DTC) advertising in India. The emergence of digital marketing has made direct-to-consumer (DTC) advertisements a potent tool for businesses to communicate with…

Counterfeiting and IPR: Safeguarding Pharmaceutical brands

This article has been written by Ms. Nobonita Deb, a 3rd year student of Arun Kumar Chanda Law College, Silchar. Abstract: Counterfeiting poses a significant threat to the pharmaceutical industry, jeopardizing patient safety, eroding brand reputation, and undermining the financial integrity of pharmaceutical companies. This article explores the important relationship between counterfeiting and Intellectual Property…

Role of Intellectual Property in Pharmaceutical Branding

This article has been written by Ms. Nobonita Deb, a 3rd year student of Arun Kumar Chanda Law College, Silchar. Abstract: Intangible assets like intellectual property (IP) are very important to the pharmaceutical business, especially when it comes to branding. In the pharmaceutical sector, branding is essential since a strong brand identity may increase sales…

IPR and Sustainable Practices in the Textile and Apparel manufacturing Industry

This article has been composed by Mr. Saurabh Mani Tripathi a 1st year student of Lloyd Law College Greater Noida Uttar Pradesh.  Abstract – Intellectual property rights (IPR) form an important component for unlocking sustainable innovation. Research highlights both the positive role of IPR in incentivizing sustainable innovation and the negatives, such as delaying diffusion.…

Design Infringement and remedies in Indian IPR Industry

THIS ARTICLE HAS BEEN WRITTEN BY MS. KEERTHI BAJJURI, A 4TH YEAR STUDENT OF RV INSTITUTE OF LEGAL STUDIES, BENGALURU.   INTRODUCTION In order to catch the attention of the buyers, an article must be visually attractive. Visual attraction enhances the marketability of the articles. In order to be protected, the design of an article…