User Generated Content in Advertising: Copyright Challenges and Opportunities

This article has been written by Ms. Harshitha Reddy Vanga, a 3rd year student of M.S. Ramaiah College of Law, Bangalore.                                                              ABSTRACT User-generated content (UGC) has become a prominent and influential part of modern advertising. While it offers a unique and authentic way to engage with consumers, it also brings forth a multitude of…

Strategies for dealing with IPR related Litigation in India

This article has been written by Ms. AGRATA CHATURVEDI a 1ST year student of LLOYD LAW COLLEGE , Greater Noida Abstract: With continuous business development, Intellectual Property (IP) litigation has increased and innovation has become prevalent in India. An important driver of growth. Companies operating in India need effective strategies to manage complex intellectual property-related litigation. These general guidelines outline ways to effectively protect and enforce intellectual property rights, including the pre-litigation, litigation and post-litigation stages. Introduction: Intellectual property rights (IPR) include patents, trademarks, copyrights, and intellectual property rights. Trade secrets are important assets of a business. Litigation in this area requires a multidisciplinary approach that takes into account legal, regulatory and commercial issues. In India, where the legal framework regarding intellectual property continues to evolve, companies need to take measures to protect their interests. Pre-Litigation Strategies: 1.Comprehensive IP Protection: – Conduct thorough searches and due diligence to identify existing IP rights. Obtain proper protection for patents, trademarks, copyrights, and trade secret Strategic Portfolio Management: – Regularly review and update the IP portfolio to align with business goals. – Prioritize protection for core assets crucial to the business. 3.Customs Recordation: – Record IP rights with Indian Customs to prevent the import or export of counterfeit goods. – Collaborate with customs authorities for effective enforcement. 4.Market Monitoring: – Employ technology tools for continuous monitoring of the market. – Implement a robust system for detecting potential infringements at an early stage. 5.Legal Audits: – Conduct periodic legal audits to identify vulnerabilities. – Address issues promptly to prevent potential litigation. III. Litigation Strategies: 1.Early Dispute Resolution: – Explore alternative dispute resolution mechanisms, such as negotiation, mediation, or arbitration.- Save time and resources by resolving disputes amicably. 2.Local Expertise: – Engage experienced local counsel well-versed in Indian IP laws. – Leverage their understanding of the legal landscape for strategic advantage. 3.Strategic Case Selection: – Prioritize cases based on their strategic importance to the business. – Consider settling less critical disputes to conserve resources. 4.Parallel Proceedings: – File both civil and criminal actions simultaneously for stronger enforcement. – Leverage criminal proceedings as a deterrent and for additional remedies. 5.Government Collaboration: – Collaborate with government agencies, such as the police and customs authorities. – Participate in government-led IP awareness programs and initiatives.…

Trademark Prosecution in India

This article has been written by Ms. Soumya Sharma, a Third Year Law Student of UPES, Dehradun. Introduction In the bustling commercial landscape of India, trademarks serve as valuable assets, safeguarding a company’s brand identity and protecting its reputation. Trademark prosecution, the legal process of registering and defending trademarks, plays a crucial role in ensuring that…

Trademark Protection and Enforcement: the scope of Trademark Protection in India

This article has been written by Rajat Srivastava, a first-year student at Army Institute of Law, Mohali. Introduction  The process of securing a trademark is indeed a meticulous journey, laden with challenges and prerequisites that demand a stringent adherence to quality standards. To embark on this journey, an individual or business must navigate through a…

Biodiversity Conservation and GI Labels for India’s Flora and Fauna

This article has been written by Tanvitha Reddy Kadasani, a 2nd year BA LLB student of Osmania University College of Law, Hyderabad. ABSTRACT Biodiversity conservation is necessary for sustainable growth and use of species and ecosystems. Geographical indications contribute to biodiversity conservation by stressing sustainable methods of production and manufacture. GI related to agricultural products…

Technology Licensing and Joint Ventures in Indian Manufacturing

Introduction  Technology licensing is a process in which one party (licensor) grant permission to another party (licensee) to use, trade or develop certain intellectual right such patent, trademark, copyright etc for compensation or fee. A technology license agreement typically delineates the rights and obligations of both parties, such as the license’s extent, payment schedule, duration,…