LEGAL MAXIMS

Ab Initio – From the very beginning, from the start of something Eg – An agreement is considered to be void ab initio if it is not legally valid. Ad idem – meeting of the minds by parties. Eg – Consensus ad idem in contract law means there has been a meeting of the minds…

MISLEADING ADVERTISEMENT

“Advertising is the art of persuasion.” — William Bernbach Let’s start with knowing what is misleading advertisement. According to section 2(28) of the consumer protection act 2019, misleading advertisements are 1)which falsely describe any product or Service. 2)gives a false guarantee to or is likely to mislead the consumers as to the nature, substance, quantity or…