December 25, 2023

Counterfeiting and IPR: Safeguarding Pharmaceutical brands

This article has been written by Ms. Nobonita Deb, a 3rd year student of Arun Kumar Chanda Law College, Silchar.

Abstract:

Counterfeiting poses a significant threat to the pharmaceutical industry, jeopardizing patient safety, eroding brand reputation, and undermining the financial integrity of pharmaceutical companies. This article explores the important relationship between counterfeiting and Intellectual Property Rights (IPR) within the pharmaceutical sector, shedding light on the critical role of IPR in safeguarding pharmaceutical brands. It delves into the challenges posed by counterfeiting, the legal mechanisms provided by IPR, and strategies employed by pharmaceutical companies to combat this pervasive issue. Likewise, the pharmaceutical sector faces a danger from counterfeiting, which jeopardizes patient safety, damages brand reputation, and compromises pharmaceutical companies’ financial stability. The complex relationships between intellectual property rights (IPR) and counterfeiting in the pharmaceutical industry are examined in this assignment. It highlights the vital role that intellectual property rights (IPR) play in protecting pharmaceutical brands, exploring the difficulties that come with counterfeiting, the legal protections that IPR offers, and the calculated measures that pharmaceutical firms take to counteract this widespread problem.

  • Introduction:

Counterfeiting of pharmaceutical products is a global menace with severe implications for public health and the pharmaceutical industry. This assignment investigates the symbiotic relationship between counterfeiting and Intellectual Property Rights, emphasizing the crucial role of IPR in protecting pharmaceutical brands. 

Moreover, false, adulterated, counterfeit, or falsified pharmaceuticals and drugs include generic and brand-name medications, active ingredients and excipients in medications and vaccines, medical supplies, personal protective equipment (PPE), and medical devices (including parts and accessories) that are meant to look and feel like the real thing. The World Health Organization (WHO) has classified them into the following three categories: (a) “Falsified” items are those that falsely depict their source (such as the country of origin or authorized organization), identity (such as name), or composition (mislabeling of content). Could be a replica of the original medication (same packaging, same active components at the proper concentration), or it could have new ingredients, active substances in different amounts from what is listed on the label, or neither, (b) “Substandard” (also called “out of specification”): these are products that have been authorized but do not meet their quality standards and/or specifications. They could also be the result of repackaging illegal drugs to look like legal ones or the result of stealing and reselling legal drugs. Potential causes include defective manufacturing, incorrect storage, outdated goods (which degrade real medications), and (c) “unregistered/unlicensed” goods—i.e., goods that haven’t passed examination or approval.

Further, when compared to authentic drugs, counterfeits are invariably less effective, safe, and of higher quality; they also represent an intolerable danger to public health and erode trust in medications, medical professionals, and healthcare institutions. Before the COVID-19 epidemic broke out, there had been a consistent upward trend in trafficking in recent decades. However, the epidemic has changed the global demand for products and services, highlighting even more flaws in the international healthcare systems. Economic hardship, a public health emergency, and fear brought on by false information have all combined to create challenges with the availability and supply of important high-quality medications and health goods, which has resulted in uncertainty, price volatility, and shortages of some drugs. Thus, reviewing the patterns in the trafficking of counterfeit medications and medicines, as well as the health effects of their usage before and during the COVID-19 epidemic is the goal of this contribution.

  • Impact of Counterfeit Drugs and Pharmaceuticals:

Counterfeit drugs and pharmaceuticals represent a pervasive and serious challenge that has far-reaching implications for public health. This issue encompasses the production, distribution, and sale of imitation or fraudulent medications, often designed to mimic legitimate pharmaceutical products. The consequences of counterfeit drugs extend beyond the economic impact on the pharmaceutical industry to pose significant risks to individuals and communities globally. Several key aspects highlight the severity of the problem:

  1. Public Health Risks:

Counterfeit drugs jeopardize public health by introducing substandard or falsified medications into the healthcare system. These products may lack the correct dosage of active ingredients, contain harmful substances, or be entirely devoid of therapeutic compounds. As a result, patients relying on such medications face ineffective treatments, worsening medical conditions, and heightened risks of adverse reactions.

  1. Treatment Failures and Drug Resistance:

Consumption of counterfeit drugs contributes to treatment failures, as patients may not receive the intended therapeutic benefits. In cases of infectious diseases, such as malaria or tuberculosis, the use of substandard medications can lead to drug resistance, making standard treatments less effective and posing a broader public health threat.

  1. Undermining Trust in Healthcare:

The prevalence of counterfeit pharmaceuticals erodes trust in healthcare systems and undermines the credibility of medical professionals and pharmaceutical companies. Patients who unknowingly receive counterfeit medications may lose confidence in the efficacy and safety of prescribed drugs, potentially leading to a lack of compliance with treatment regimens.

  1. Economic Impacts on Individuals and Healthcare Systems:

Individuals who purchase counterfeit drugs may incur additional healthcare costs due to ineffective treatments, hospitalization, or the need for corrective interventions. At the broader level, healthcare systems may face increased financial burdens as a result of addressing the consequences of counterfeit drugs and diverting resources from other essential public health initiatives.

  1. Global Dimension and Supply Chain Vulnerabilities:

Counterfeit pharmaceuticals are a global issue, affecting both developed and developing countries. The complexity of international pharmaceutical supply chains makes it challenging to detect and prevent the entry of counterfeit drugs. Weaknesses in regulatory systems, inadequate surveillance, and insufficient law enforcement contribute to the global spread of counterfeit medications.

  1. Combatting Counterfeiting:

Efforts to combat counterfeit drugs require a multi-faceted approach. This includes strengthening regulatory frameworks, enhancing supply chain security, leveraging technology for product authentication (e.g., serialization, blockchain), and fostering international collaboration. Additionally, raising public awareness about the risks of counterfeit drugs is crucial to empower consumers to make informed choices and report suspicious products.

 

Therefore, counterfeit drugs represent a significant and complex challenge with profound implications for public health. Addressing this issue requires a concerted effort from governments, regulatory bodies, pharmaceutical companies, healthcare professionals, and the public. Implementing comprehensive strategies to detect, prevent, and combat the production and distribution of counterfeit pharmaceuticals is essential to safeguarding public health and ensuring the integrity of healthcare systems worldwide.

  • Protection of family against counterfeit drugs and pharmaceuticals:

Protecting oneself and one’s family from counterfeit drugs and pharmaceuticals requires vigilance, awareness, and informed decision-making. Here are several key strategies that consumers can adopt to minimize the risks associated with counterfeit medications:

  1. Purchase from Reputable Sources:

Opt for purchasing medications from reputable and authorized sources. Obtain prescription drugs from licensed pharmacies, either local or online, that adhere to regulatory standards and have a proven track record of reliability.

  1. Check for Proper Packaging:

Examine the packaging of the medication carefully. Legitimate pharmaceutical products have secure and tamper-evident packaging. Look for intact seals, unbroken packaging, and proper labeling with clear instructions and information about the manufacturer.

  1. Verify the Source:

Before purchasing medications online, verify the legitimacy of the website or online pharmacy. Ensure that the online pharmacy is licensed and operates in compliance with regulatory standards. Be cautious of websites that offer deep discounts or do not require a prescription.

  1. Consult Healthcare Professionals:

Always consult healthcare professionals before starting a new medication or changing the prescribed dosage. Healthcare providers can guide legitimate sources for obtaining medications and offer information on potential side effects or alternative treatments.

  1. Be Skeptical of Unrealistic Prices:

Exercise caution if the price of a medication seems too good to be true. Extremely low prices may be an indicator of counterfeit drugs. Counterfeiters often lure consumers with significantly discounted prices to entice them into purchasing fraudulent medications.

  1. Verify Medication Appearance:

Compare the appearance of the medication received with the genuine product. Check for differences in color, size, shape, packaging, and markings. Any discrepancies should raise concerns and prompt further investigation.

  1. Report Suspected Counterfeits:

If consumers suspect they have encountered counterfeit drugs, they should report their findings to the relevant health authorities, regulatory bodies, or the pharmaceutical company producing the medication. Reporting helps authorities take swift action and prevents the spread of counterfeit drugs.

  1. Stay Informed and Educated:

Stay informed about common scams and counterfeit drug trends. Being educated about the risks associated with counterfeit medications empowers consumers to make safer choices and recognize potential red flags.

  1. Be aware of Online Purchases:

Exercise caution when purchasing medications online, as the internet is a common platform for counterfeit drug sales. Only use reputable online pharmacies that require a valid prescription, and avoid sites that do not provide verifiable contact information.

  1. Verify Drug Codes and Serial Numbers:

Some pharmaceutical products come with unique identifiers such as serial numbers or codes. Consumers can verify these codes through official websites or contact the pharmaceutical manufacturer to ensure the authenticity of the product.

Thus, consumers can protect themselves and their families from counterfeit drugs by being diligent, verifying sources, consulting healthcare professionals, and staying informed about potential risks. Developing a cautious approach to medication purchases and maintaining open communication with healthcare providers contribute to safer and more informed choices in the realm of pharmaceuticals.

  • Legal Action:

The White House’s Counterfeit Inter-Agency Working Group has worked with the FDA, the Departments of Justice, State, and Commerce, the Agency for International Development, and both foreign and domestic law enforcement partners, including U.S. Customs and Border Protection and U.S. Immigration and Customs Enforcement, to disrupt and dismantle illicit networks trading these harmful counterfeit drugs in the United States and countries like Africa and Asia. Together, these agencies have put strategies into place to end the distribution of fake medications. These include working with the private sector to secure supply chains and exchange intelligence, identifying, seizing, forfeiting, and destroying products that violate copyrights and trademarks, enforcing the law, and imposing financial penalties at the U.S. border. The FDA is identifying pharmaceuticals that are most likely to be counterfeit, contaminated, or adulterated and prioritizing shipments of these products for further examination to protect the global drug supply chain in collaboration with law enforcement agencies and USPS inspectors.

Moreover, anti-counterfeiting campaigns have been started in other nations, such as the European Union, Japan, the United States, and Switzerland’s Anti-Counterfeiting Trade Agreement. The G-8 Countries’ Initiatives on Counterfeits, the World Intellectual Property Organization’s Advisory Committee on Enforcement, the World Customs Organization’s Provisional Standards Employed by Customs for Uniform Rights Enforcement, and the Security and Prosperity Partnership, an initiative between Canada, Mexico, and the United States, are additional measures to combat counterfeiting.

  • Counterfeiting Mechanisms:

Pharmaceutical businesses use a variety of anticounterfeiting methods to guarantee that the genuine product is distributed from the manufacturing site to the pharmacy. Pharmaceutical companies utilize holograms, color-shifting inks, embedded codes, pictures, and dyes among these technologies. Pharmacists can recognize potentially counterfeit pharmaceuticals by using these anticounterfeiting characteristics. Moreover, a variety of dishonest techniques are used in the counterfeiting of medicines to create fake medications that look just like real pharmaceutical items. Because counterfeiters frequently carefully mimic packaging, including boxes, labels, and holograms, it can be difficult for customers to tell the difference between real and fake pharmaceuticals. Another popular strategy is to steal the branding components and logos of well-known pharmaceutical firms, taking advantage of the confidence that comes with well-known brands. The efficacy and patient safety of some counterfeit medications may be jeopardized by the presence of inferior or completely different active components.

Some strategies used to trick authorities and customers include changing doses, tampering with expiration dates, and fabricating batch numbers. The selling of fake medications is made possible in large part by the internet, where unlicensed online pharmacies are present. The challenge of countering counterfeit medications is made more complicated by unregulated marketplaces, compromised supply chains, a lack of serialization, and inadequate track-and-trace systems. Increasing supply chain security, using new technologies, enforcing regulations, and raising consumer and healthcare professional knowledge are all necessary components of a comprehensive strategy to address these mechanisms.

Conclusion:

In conclusion, the health of a patient may suffer if they use counterfeit drugs. Using inferior medications can lead to harmful side effects, treatment failure, toxicity, resistance, and even death. Pharmaceutical businesses, medical professionals, pharmacists, and patients should all be informed about the rules that are in place to prohibit the sale of counterfeit pharmaceuticals. The rising issue of counterfeit drugs may start to lessen with more knowledge and the promotion of global health.

References: 

  1. https://www.fda.gov/drugs/buying-using-medicine-safely/counterfeit-medicine
  2. https://www.uspharmacist.com/article/counterfeit-meds
  3. https://www.europeanpharmaceuticalreview.com/article/170913/the-latest-on-pharmaceutical-counterfeiting/
  4. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9277998/

 

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