Education Qualification: Post Graduation in MBA (Marketing) from reputed university/Institute/college: Graduation in B tech/BE is added advantage.

Experience: 5-6 Years of experience in B2B Marketing

Role and Responsibilities

Strategy:

• Independently Formulating and executing Go-To-Market Strategy in B2B Segment
• Research on Client segmentation to offer suitable business proposal as per client’s requirements and needs.
• Collection of data, Planning and conducting Marketing surveys, key analysis of information and identification of customer needs

Business Development

• Inbound Lead generation by delivering powerful sales pitch and Presentation to Prospective B2B clients
• Plan and Execution of Email and Social media campaign to improve Website and landing page traffic
• Plan and implement BTL activities with extensive research onB2B customer segmentation to maximize client reach and interaction.
• Lead generation and conversion of customer through identifying references through existing clients and known source.
• Ideating and conceptualizing new events, independently planning and driving B2B associations in line with market opportunities to ensure achievement of sales targets.
• Co-ordinating with Digital and Print media to build strong B2B Brand awareness.
• Co-ordinating Market campaign plans as per Roadmap with partners and sponsors, ensuring that both internal and external stakeholders are aligned.

Business Communication

• Reaching prospective clients, generating leads in B2B segment and conversion of customers independently through excellent business presentations and Demos.
• Managing Company website/Landing page by publishing Business oriented articles and Business Promos.
• Building relationship with existing and prospective clients by reaching them through social medial through content messages and business promotions.

Preferred Skills

• Excellent communication skills and customer approach, interpersonal and influencing skills
• Able to co-ordinate with top management of client during introduction of company profile, Business presentations and follow up.
• Results orientated with ability to plan and deliver against Targets and deadlines
• Excellent analytical and problem-solving abilities.
• Passionate person with a zeal to work with growing startups

Other Preferred skills

Advanced skills in PPT and excel.

Interested Candidates Please email your CV on secondinnings.hr@gmail.com

Aishwarya Says:

I have always been against Glorifying Over Work and therefore, in the year 2021, I have decided to launch this campaign “Balancing Life”and talk about this wrong practice, that we have been following since last few years. I will be talking to and interviewing around 1 lakh people in the coming 2021 and publish their interview regarding their opinion on glamourising Over Work.

IF YOU ARE INTERESTED IN PARTICIPATING IN THE SAME, DO LET ME KNOW.

Do follow me on Facebook, Twitter  Youtube and Instagram.

The copyright of this Article belongs exclusively to Ms. Aishwarya Sandeep. Reproduction of the same, without permission will amount to Copyright Infringement. Appropriate Legal Action under the Indian Laws will be taken.

If you would also like to contribute to my website, then do share your articles or poems at secondinnings.hr@gmail.com

In the year 2021, we wrote about 1000 Inspirational Women In India, in the year 2022, we would be featuring 5000 Start Up Stories.