Education Qualification: Post Graduation in MBA (Marketing) from reputed university/Institute/college: Graduation in B tech/BE is added advantage.
Experience: 5-6 Years of experience in B2B Marketing
Role and Responsibilities
Strategy:
- Independently Formulating and executing Go-To-Market Strategy in B2B Segment
- Research on Client segmentation to offer suitable business proposal as per client’s requirements and needs.
- Collection of data, Planning and conducting Marketing surveys, key analysis of information and identification of customer needs
Business Development
- Inbound Lead generation by delivering powerful sales pitch and Presentation to Prospective B2B clients
- Plan and Execution of Email and Social media campaign to improve Website and landing page traffic
- Plan and implement BTL activities with extensive research onB2B customer segmentation to maximize client reach and interaction.
- Lead generation and conversion of customer through identifying references through existing clients and known source.
- Ideating and conceptualizing new events, independently planning and driving B2B associations in line with market opportunities to ensure achievement of sales targets.
- Co-ordinating with Digital and Print media to build strong B2B Brand awareness.
- Co-ordinating Market campaign plans as per Roadmap with partners and sponsors, ensuring that both internal and external stakeholders are aligned.
Business Communication
- Reaching prospective clients, generating leads in B2B segment and conversion of customers independently through excellent business presentations and Demos.
- Managing Company website/Landing page by publishing Business oriented articles and Business Promos.
- Building relationship with existing and prospective clients by reaching them through social medial through content messages and business promotions.
Preferred Skills
- Excellent communication skills and customer approach, interpersonal and influencing skills
- Able to co-ordinate with top management of client during introduction of company profile, Business presentations and follow up.
- Results orientated with ability to plan and deliver against Targets and deadlines
- Excellent analytical and problem-solving abilities.
- Passionate person with a zeal to work with growing startups
Other Preferred skills
Advanced skills in PPT and excel.
Interested Candidates Please email your CV on secondinnings.hr@gmail.com
Aishwarya Says:
I have always been against Glorifying Over Work and therefore, in the year 2021, I have decided to launch this campaign “Balancing Life”and talk about this wrong practice, that we have been following since last few years. I will be talking to and interviewing around 1 lakh people in the coming 2021 and publish their interview regarding their opinion on glamourising Over Work.
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In the year 2021, we wrote about 1000 Inspirational Women In India, in the year 2022, we would be featuring 5000 Start Up Stories.