The word ‘media’ is derived from the word medium, which signifies mode or carrier. Media is intended to reach and address a large target group or audience.

Media in itself serves as the sword arm of democracy as it acts as watchdog by protecting public interest no only against malpractices but also against the government and thereby also creating awareness among the public. The media today is no doubt the single most powerful entity on Earth with the power to not only create but also to change the public opinion with great ease. Armies are not needed anymore, for the media is a lot more powerful than the army can ever be.

However it is hardly a surprise that disasters occur more often now than in the past: the world is getting more crowded, air traffic is busier, terrorists are operating worldwide, and the world is much more dependent on complex, but vulnerable technological systems because of the same technological dependency, a large population of our country relies on the media while formulating their opinions regarding most of the matters including those of public importance. This dependency, however, poses huge responsibility on the part of the media to report issues and create awareness among the people while being impartial.

However it has been seen a number of times that the media itself creates differences among the people, knowingly or unknowingly. Globalization is changing the nature of journalism furthering the development of new forms of journalism such as ‚citizen journalism‛. The media’s efforts of peace and harmony can also be seen to benefit from globalization and new media technology. It in this sense is ‚the process of world shrinkage, of the distances getting shorter, things moving closer. It pertains to the increasing ease with which, somebody on one side of the world can interact, to mutual benefit, with somebody on the other side of the world”. This definition emphasizes the role of media in the process of cultural or socio-political change.

“Pen is mightier than Sword” – this old proverb is by all accounts genuine even in the present setting as the media is by all accounts constantly picking up quality in the cutting edge society. Media incorporates mass media between the development of mass communications and social change, despite the fact that the degree and direction of this affiliation is still bantered upon much following quite a while of study into media impact. Huge numbers of the outcomes, either inconvenient or useful, which have been ascribed to the mass media, are without a doubt because of different inclinations in the society.

“Media” holds an extraordinary position since its crude material is actually people in general personality and it exchanges mostly in “virtues”. The foundation whose crude material is general society mind is an incredible establishment. The investigation of the human personality is the most intriguing thing furthermore, considerably all the more fascinating is to educate guide, instruct and help it in going to a choice.

The media is a twofold edged sword. It very well may be a shocking weapon of brutality when it spreads messages of bigotry or disinformation that control open assumption.’ It has assumed their job in advancing clash just as improving harmony, or ensuring human rights. For instance the CNN assumed a job in the withdrawal of American soldiers from Somalia during the 1990s by demonstrating realistic photos of the 2 assemblages of American fighters nineteenth being hauled along the road.

This was continuation of the Vietnam disorder in which the media was viewed as ‘losing the war’ for the USA. Additionally in Rwanda abhor Radio assumed noteworthy job in expanding the executing and decimation yet it is likewise to be noticed that the radio milles collines station was set up as a feature of harmony and democratization venture upheld by worldwide associations.

The media can be for and against strife in some cases, in Sudan the media assumed an extraordinary job during the 1990s in assembling open and contributing them to war and struggle by media uniquely the TV which created a week after week program called (Fee sahat Alfeda) in reclamation field or to scarification, this program make the battling in the south a holly and made it Jihad that made all individuals bolster it and included. While the initial step after the harmony understanding the administration halted the program and the media created new projects, which can bolster harmony building and diminishing the contention’s reasons.

Media morals have a clashing association with different objectives of media, for example, advising and engaging open, expanding financial benefit just as advancing social advancement. These objectives have made moral situations for the media, as they are perfect with one another on numerous events.

Another unmistakable nature of media morals is that its application is nation explicit. The idea of a decision government has solid impact of media morals and its application in a nation. Under a tyranny, the media has been controlled where it opportunity reduced, from this time forward morals is undermined.

Lastly, In my opinion media can be an instrument of contention, used to brood disdain and fan savagery. It can fortify the governmental issues of division and personality as opposed to cultivating social union. It is best set to address the stories and complaints of individuals engaged with strife and guarantee that the voices heard are not just those of the tip top or those that holler the most intense, however speak to assorted variety.

Aishwarya Says:

I have always been against Glorifying Over Work and therefore, in the year 2021, I have decided to launch this campaign “Balancing Life”and talk about this wrong practice, that we have been following since last few years. I will be talking to and interviewing around 1 lakh people in the coming 2021 and publish their interview regarding their opinion on glamourising Over Work.

If you are interested in participating in the same, do let me know.

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We also have a Facebook Group Restarter Moms for Mothers or Women who would like to rejoin their careers post a career break or women who are enterpreneurs.