Objectification is defined as considering another person as a tool to be utilized for sexual purposes. Objectified women are seen as less than fully human, as having less of a mind for ideas or decisions, and as less deserving of moral treatment by others. This denial of mental ability and moral position has been shown to have detrimental consequences for objectified women, such as increasing men’s propensity to engage in sexually aggressive behavior toward them and diminishing perceived suffering in sexual assault situations.
The commercialization of mass media is increasing at a global level as a result of new technology. This also represents a significant increase in women’s objectification. As usual, media has been both a curse and a blessing. It provides us with a platform to connect with people throughout the globe, but it also encourages women to be treated as commodities, like sex toys. If we look at it attentively, media is a mirror of a society’s cultural and social ideals. With the passage of time, media has begun to intrude on and distort our true imaginations, including the sanctity of a lady who was formerly revered in the same community.
The values that modern parents instill in their children demonstrate the extent to which media has influenced them. Since childhood, girls have been taught what is expected of them in society in terms of role and behavior. They are always taught how to sit, stand, move out, move in, behave, and what to say and what not to say. They are constantly told that girls should always take a step behind their brothers and other men, that they should never contradict what their brothers and other men say or think, and that men are always correct. Thus, somewhere behind these societal mentalities, the media has played a crucial part in strengthening patriarchal society transmission and establishing a bond between an individual and modernity. When pressed to explain or remark on this, however, any producer or director will merely say that they are representing what the people of our country believe. As a result, the reader may conclude that it is a cyclical, never-ending chain process. However, this is not the case.
India appears to have the worst of both worlds: Indian men like the Sanskari Nari (traditional woman), lust after the item girl, but seem to regard neither unless they are the mother, sister, or deity of the individual guy. Traditional misogyny and modern objectification have collided to create a sick and starved sexual society, which clearly contributes to the rape epidemic.
The media frequently gives the idea that girls should be attractive, not powerful; that they should be seen, not respected. And this is extremely detrimental, not only to a girl’s growth but also to our culture as a whole.
The issue with the media’s ‘objectification of women is not that it is objectification, but that it is primarily of women. The more gender-neutral sexualized stuff there is, the more pluralistic it will become, and the closer we will get to a society where sexuality is just another non-taboo human characteristic.
Women have been working equally and maintaining the same status as males since the beginning of the twentieth century. Regardless, the stereotypical projection renders women defenseless. The best example is detergent and baby-product advertising, which always feature women in the service. Females are required to be shown even when advertising manly products. This is referred to as the objectification of women.
This objectification not only causes embarrassment and fear but also fosters their usage as a source of entertainment. Women continue to want what is ideal now that society accepts what is not real. As a result, many females become imprisoned in callousness, suffering from low self-esteem, melancholy, feelings of dissatisfaction with themselves, and other psychological diseases, putting their integrity and self-worth at risk.
Women must be treated with the respect they deserve, as human beings who are on par with men. Families must shift their thinking from a patriarchal society to a more egalitarian one. They must provide their women the freedom to work and roam about. It has long been claimed that if a family’s mother is educated, the entire family is educated.
BIBLIOGRAPHY: https://homegrown.co.in/article/9224/india-and-its-sexual-objectification-conundrum
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