Introduction
With the introduction of startup schemes and incentives by the government of India it was only a matter of time before business models like KOO, I.e., native to India would make a mark in the world market.
With “$44.5M”.1 in funding KOO under Aprameya Radhakrishna is set to grow to exponential heights, with a target audience of native languages this app has delivered Twitter remake with a user-friendly interface.
Providing services in native languages and the option of uploading one’s thoughts via audio, video or text is not unique but flexible. Koo has made its mark in less time, with the sole purpose of growing out of a global app market and giving an immersive experience.
The Company was founded in March , 2022 when the first wave of pandemic hit the country and banning of most Chinese apps due to conflict on border helped the app to growth with a innovative idea of introducing different languages which are spoken in India which helped the company to reach Tier II , III cities and connect more people to the platform and with the tag of “Atmanirbhar”, “Made in India” helped the company to boost its growth in this short time span .
About the Founders
The Company was started by Aprameya Radhakrishna Mayank Bidwatka before starting this company Radhakrishna had a practical knowledge of doing business he was the founder and Director of TaxiForSure, taxi reserving carrier that later acquired by Ola Cabs. Before that, he was a Head of Business Development, PDS India at Jones Lang LaSalle Meghraj. And then he started Koo where he works as a CEO and an Angel Investor. Talking about the education qualification he has a BE, Electronics, and Communication from NIT Karnataka after he did MBA in General Management from IIM Ahmedabad.
Mayank Bidawatka another co-founder of Koo. Bidawatka also has done MBA from the Asian School of Management. After this he joined ICICI Bank, wherein he served as the Product Manager. He has also helped in building of Redbus and Goodbox. And finally joined The Koo crew along with Aprameya Radhakrishna.
Different from Twitter
With a unique and earthly mindset, the founders have a policy different from Twitter where they don’t believe in banning entire account but removing the offensive Koo with a warning for next time, giving various leaders and open thoughtful personalities an incentive to join without fear of
harsh measures taken against them and provide its user with a healthy and easy to understand interface.
Growth and recognition
KOO in the limited time it took has certainly impressed the Indian public to measure it got recognition from the prime minister in Mann ki baat and received the atma-nirbhar app innovation award from the pm himself.
With NIGERIA banning Twitter Koo got its maiden international opportunity and made its mark with the Nigerian govt opening its account on the app.
The app has made sure to provide native Nigerian languages in its interface for specific users.
Conclusion
Koo has inculcated the basic requirements and upgrade an already existing platform like twitter needed and delivered to its users an easy to use app with noteworthy features.
As its founder proudly claimed, the app and its methods are formed and based on the Indian culture and exists to provide everyone in the far off villages and districts with a technology understood by all in languages spoken by all.
With recent developments in the world and continuing harsh twitter policies Koo is in a see~saw, with itself being the heavier body.
References
- https://startuptalky.com/koo-success-story/#:~:text=Koo%20boasts%20of%20having%20more,downloads%20mark%20in%20August%202021
- https://www.bbc.com/news/world-asia-india-60194920
- https://www.financialexpress.com/industry/technology/exclusive-interview-koo-app-social-networking-app-founders/2197147/
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